Tata Tea Premium Care has launched a fresh advertising campaign highlighting the value of thoughtful gestures in everyday life, reinforcing the philosophy that caring for loved ones should feel special. The new communication places emotional focus on small daily acts rather than grand expressions, including simple moments over a cup of tea.
The TV commercial narrates a husband preparing tea for his wife after a hectic day, replacing their normal beverage with Tata Tea Premium Care. Company officials said the concept intends to portray care through personal attention rather than extravagant expressions. The brand said that when tea combines traditional ingredients with wellness benefits, “care becomes premium.” Executives at Tata Consumer Products said demand is rising for beverages that balance taste with natural ingredients. The premium blend features Assam tea, ginger, elaichi, tulsi, mulethi and brahmi ingredients long associated with wellness traditions.
In Guwahati, the campaign is expected to attract interest as Assam tea remains a large part of everyday culture and household consumption. Local retailers believe the messaging may appeal to consumers looking for products with both taste and traditional benefits. The campaign will be amplified across television and digital platforms.