Tata Consumer Products Limited (TCPL) has unveiled Tata Tea Premium Care, a new premium tea variant infused with natural ingredients like Tulsi, Ginger, Brahmi, Elaichi, and Mulethi. This launch is part of TCPL’s commitment to premiumization and wellness, offering consumers a blend of strong chai with added health benefits.
Designed for those who prefer kadak chai, Tata Tea Premium Care seamlessly blends taste and wellness. Puneet Das, President – Packaged Beverages (India & South Asia), TCPL, stated, “With Tata Tea Premium Care, we are elevating the everyday tea experience by incorporating the goodness of time-tested natural ingredients. As consumers become more mindful of wellness choices, we believe this unique blend will resonate deeply with them.”
The launch is being promoted through an innovative print campaign in major publications, featuring an eye-catching design shaped like the tea pack to enhance consumer engagement. In Guwahati, a key tea-consuming market, the introduction of Tata Tea Premium Care is expected to strengthen TCPL’s foothold. The city’s tea retailers and distributors anticipate strong demand, given Assam’s deep-rooted tea culture and growing preference for wellness-focused beverages. Please visit film link: https://www.youtube.com/watch?v=AYeUkQpCFHo