Tata Consumer Products’ flagship brand, Tata Tea Premium, has launched a range of regionally inspired tea blends to cater to the diverse tastes of India’s tea lovers. Known as “Desh Ki Chai,” the carefully crafted blends aim to offer a unique and delightful tea experience with rich flavors and aromatic profiles tailored to regional preferences.
The range includes “Rich Assam Chai” for Delhi, “Kadak Assam Chai” for Haryana and Odisha, “BadiDanedaar Chai” for Punjab, “Dumdaar Chai” for Uttar Pradesh, and “SwadBhari Chai” for West Bengal. Each variant is designed to reflect the unique tea-drinking habits and flavor preferences of the regions.
In Guwahati, Tata Tea Premium’s regional approach is expected to resonate deeply. With Assam’s strong association with premium tea production, the launch is likely to attract consumers who appreciate robust flavors and locally sourced blends. Tata Tea Premium is also available online on Amazon, making it accessible to a wider audience across India. The brand continues to uphold its identity as a symbol of India’s diverse cultural heritage through its “Desh Ki Chai” initiative.