Tata Tea Premium, a flagship brand of Tata Consumer Products Ltd., has unveiled its #DeshKaGarv – Pradesh Ki Kala collection this Independence Day, paying a unique tribute to Kolkata’s first metro line through exquisite Kantha embroidery. The limited-edition collection is designed to honor India’s cultural milestones and celebrate regional art.
Inspired by Kolkata’s historic metro launch in the 1980s, the collection features intricate Kantha embroidery that highlights the city’s cultural landmarks, weaving a rich narrative of India’s historical and cultural legacy. This initiative aligns with Tata Tea Premium’s commitment to evoke national pride and celebrate regional artistry.The collection is available exclusively at www.indiakichai.com, with 100% of the proceeds going towards sponsoring meals for underprivileged children through a collaboration with The Plated Project.
Puneet Das, President of Packaged Beverages (India and South Asia) at Tata Consumer Products, expressed enthusiasm for the campaign, stating, “This Independence Day, we are proud to launch a collection that not only celebrates our nation’s rich history but also supports a noble cause. Our partnership with The Plated Project ensures that every purchase helps provide meals for those in need.”Chitresh Sinha of The Plated Project added, “Our collaboration with Tata Tea Premium reflects a shared vision of impact over profit. The Kantha embroidery collection is a testament to our commitment to creating pride and sparking conversations, all while supporting underprivileged children.”
