In a bid to tackle the alarming prevalence of vitamin D deficiency in India, Tata Tea Gold VitaCare has launched a groundbreaking print campaign featuring an acrylic mirror advertisement and an augmented reality (AR) face test. This initiative comes in conjunction with World Vitamin D Day and aims to raise awareness about vitamin deficiencies, particularly vitamin D, which affects approximately 70% of the population, according to a 2021 study published in the Journal of Nutritional Science.
The campaign highlights the critical need for convenient wellness solutions, especially in urban areas where indoor lifestyles restrict sun exposure, hindering natural vitamin D synthesis. Tata Tea Gold VitaCare, enriched with essential vitamins D, B12, B6, and B9, provides a simple way for consumers to obtain 30% of their daily vitamin intake through just two cups of tea.
Mr. Puneet Das, President of Packaged Beverages at Tata Consumer Products, emphasized the brand’s commitment to enhancing consumer experience through accessible and delicious wellness options. “This campaign underscores our dedication to making conscious choices both convenient and enjoyable,” he stated. In Guwahati, awareness around health and wellness is steadily growing, with consumers increasingly seeking products that integrate nutritional benefits into their daily routines. This campaign’s innovative approach is expected to resonate well with health-conscious individuals in the region, further promoting the significance of vitamin intake in everyday life.