TATA STUDi launches ‘Padhne Ka Sahi Tareeka’

Tata ClassEdge (TCE), a division of Tata Industries, launched its marketing campaign ‘Padhne Ka Sahi Tareeka’ around Tata Studi. Tata Studi, first introduced in early 2021 is an after-school learning app designed around the principles of Science of Learning – a multidisciplinary approach that combines research from neuroscience, psychology and cognitive science.
Since its first introduction, Tata Studi has been greatly appreciated by students and parents for its design, content and adaptive Study Planner. The Study Planner helps students define learning goals and plan their studies according to their convenience. Tata Studi now plans to increase its awareness and reach through a multichannel marketing campaign.

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