Tata Starbucks Private Limited has announced its ambition to operate 1,000 stores in India by 2028, doubling its workforce to approximately 8,600. The strategy focuses on skilling local partners for jobs, opening new stores that serve customers with an elevated experience, and promoting Indian-origin coffee to Starbucks customers worldwide. The company operates in over 390 stores across 54 Indian cities, with approximately 4,300 partners (employees) who proudly wear the green apron. To achieve its target of 1,000 stores by 2028, the company plans to enter Tier 2 and 3 Indian cities, expand drive-thrus, airports, and its 24-hour store footprint.
Following the success of Starbucks Reserve Fort Mumbai, the second Starbucks Reserve® store will open this year, catering to the growing number of coffee enthusiasts with a penchant for premium coffee experiences. The company is also investing in the well-being of its partners in India, creating equitable development opportunities, and expanding vocational skilling for underserved young women.
Sunil D’Souza, CEO &managing director at Tata Consumer Products said, “As we move into the next chapter of growth, we will continue to develop India’s coffee culture to deepen connections with our customers while innovating to bring our unique Indian offerings to the global stage.”