Tata Starbucks Private Limited announced the launch of its second store near the Brahmaputra River after it entered Guwahati in January 2022. The store offers more ways for customers to enjoy the signature Starbucks experience.
The store overlooking the Brahmaputra takes its design inspiration from the magnificent river. The interior is completely camouflaged by the surroundings to provide the customers with an immersive experience. The pattern on the bar tiles mimics the reflection of water and the ceiling design above echoes the structure of a local fishing boat. A dynamic notion of fluidity is expressed in this custom artwork. Customers will be able to select from a range of Starbucks beverages. Starbucks merchandise and free Wi-Fi are also available in the store. The company will bring the My Starbucks Rewards™ loyalty program to the city, which provides members with rewards and personalized benefits as they make Starbucks a part of their daily lives.
The CEO of Tata Starbucks Sushant Dash said, “We are excited to extend our premium Starbucks experience to the banks of Brahmaputra and create some moments of connection and share our passion for coffee.”