Tata Soulfull has expanded its breakfast portfolio with the launch of its new Ultimate Millet Muesli range, aimed at consumers looking for targeted nutrition solutions linked to weight management, protein intake and gut health.
The company on Tuesday announced that the new range includes three variants — Tata Soulfull Ultimate Millet Muesli Slimcare for weight management goals, Ultimate Millet Muesli Hi-Protein for protein goals, and Ultimate Millet Muesli Probiotic for gut health support. The products are built around millets as the core ingredient as the company looks to strengthen its position in India’s growing millet-based foods segment.
Alongside the launch, the brand unveiled its new campaign, “Nourish Your Goals with Millets”, highlighting the importance of consistent daily nourishment in achieving long-term wellness goals. The campaign will roll out through a digital-first media strategy across YouTube, Meta platforms, influencer collaborations and social media channels.
Deepika Khattar Bhan, President-Packaged Foods, Capital Foods and Soulfull, said consumers are increasingly shifting from generic healthy eating habits to food choices aligned with specific lifestyle goals.
The launch further reinforces Tata Soulfull’s strategy of combining traditional millet nutrition with modern food formats to attract urban consumers seeking healthier breakfast options.
In Guwahati, the growing demand for healthy packaged foods and millet-based products among urban households is expected to create fresh opportunities for brands like Tata Soulfull. Retailers in Guwahati said consumer awareness around protein-rich and gut-friendly foods has increased steadily, particularly among young professionals and fitness-conscious buyers.