Tata Soulfull, a leading brand of healthy and delicious snacks, is participating in the Mahakumbh Mela, offering a range of wholesome and nutritious options to the millions of devotees attending the grand spiritual gathering.”At Tata Soulfull, we are committed to bringing wholesome and delicious options to consumers across India,” said Prashant Parameswaran, President, Soulfull at Tata Consumer Products.
“Our participation in the Mahakumbh Mela is a reflection of this commitment, as we aim to cater to the diverse needs of the millions of devotees and families attending this grand spiritual gathering.”Visitors to the Mela can enjoy Tata Soulfull’s nourishing Hot Masala Oats+, a perfect energizing snack for the day. For tea lovers, the brand is offering its No Maida Rusk, a wholesome and tasty accompaniment.
Additionally, Tata Soulfull’s Ragi Bites portfolio, designed for kids, features fun and affordable snacks like Choco Sticks, Cream Wafers, and Choco Fills at pocket-friendly prices.The Mahakumbh Mela, with its massive footfall, presents a significant opportunity for Tata Soulfull to expand its reach and introduce its healthy snacking options to a wider audience in the Guwahati. This high-visibility platform can help increase brand awareness and drive consumer preference for wholesome and nutritious snacks.