Tata Salt has launched a new edition of its beloved ‘Namak ho Tata Ka… Tata Namak’ campaign, building on last year’s success. This fresh iteration features eight heartwarming films that highlight the importance of iodine for children’s mental development, reinforcing Tata Salt’s reputation as “Desh Ka Namak.”
Conceptualized by Ogilvy, the campaign captures everyday moments in diverse Indian households, blending nostalgia with education. The films showcase scenarios from classrooms to family gatherings, all emphasizing Tata Salt’s integral role in home cooking and child well-being.
Deepika Bhan, President of Packaged Foods at Tata Consumer Products Ltd., expressed that the campaign strengthens the brand’s emotional connection with consumers. Anurag Agnihotri, Chief Creative Officer at Ogilvy, noted the creative approach of using a nostalgic jingle to promote the vital message of iodine’s role in mental sharpness.The campaign’s initial rollout includes four films released during the IPL, aiming to resonate with millions across India. Watch the films here: https://youtu.be/43olT6Pj6GY