On the occasion of World Iodine Deficiency Day (WIDD), Tata Salt has reiterated its dedication to combating iodine deficiency disorders (IDD) affecting children across India. As the first national brand to offer iodized salt, Tata Salt has been instrumental in raising awareness about iodine, an essential micronutrient vital for mental and physical development during childhood.
Since 1983, Tata Salt has provided millions of households with consistent quality iodized salt, supporting overall well-being. Despite the 2018-19 India Iodine Survey revealing that only 55% of the population recognizes the benefits of iodized salt, Tata Salt is committed to enhancing awareness around iodine’s critical role.
Deepika Bhan, President of Packaged Foods – India at Tata Consumer Products, emphasized the company’s legacy of trust and innovation, inviting the public to join their mission for a healthier future. In Patna, Tata Salt continues to be a trusted choice among families, highlighting its importance in addressing nutritional deficiencies prevalent in the region. With ongoing initiatives, Tata Salt aims to ensure that iodized salt is accessible to every household, contributing to a healthier and more informed population across India.