The new brand identity focuses on sustainability, community, and technology. The flagship showrooms embody this philosophy, mapping the customer journey. They aim to empower customers by creating a harmonious community space for gatherings, workshops, and events. These showrooms are not just about retailing EVs but also serve as TATA.ev community centers in Gurugram. Over 1 Lakh Tata EV customers have provided insights revealing their unique customer experience, sensitivity to environmental changes, concern for driving costs, and desire for advanced technology.
TPEM has launched TATA.ev, its first physical sales and service experience, focusing on sustainability, community, and technology. The showrooms, designed to embody the EV community’s philosophy of ‘Move with Meaning’, offer an immersive space for EV owners, transitioning from traditional 4-wheeler showrooms.
The showroom showcases a strong commitment to sustainability, using recycled or recyclable materials and reducing reliance on long-distance, high-emission transportation Shailesh Chandra, MD, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility, said, “Starting with these two showrooms today and with many more that we plan to bring in the next 12-18 months, we intend to drive positive change in the automotive industry with a focus on e-mobility.”