Tata Neu and HDFC Bank have announced a significant achievement with the Tata Neu HDFC Bank Credit Card surpassing 2 million cards issued, reinforcing its position as one of India’s most popular rewards credit cards. Launched in August 2022, the card has gained substantial market traction, capturing over 13% of new credit cards issued in Q3 FY25, according to RBI data.
The Tata Neu HDFC Bank Credit Card offers a seamless rewards ecosystem, enabling customers to earn rewards across a range of categories including groceries, fuel, travel, and entertainment. Its UPI feature has been particularly successful, with over 12 million transactions each month. The card’s diverse appeal caters to a wide customer base, including students, retirees, and self-employed individuals, thanks to its innovative digital onboarding and fixed deposit options for new-to-bank customers.
In Guwahati, the market has shown a growing preference for digital-first financial products like the Tata Neu HDFC Bank Credit Card, reflecting the city’s embrace of modern banking solutions. With high-value spends in categories like electronics and jewelry, Guwahati’s consumers are increasingly adopting cards that offer both convenience and substantial rewards. The card’s benefits include up to 10% savings, exclusive privileges across Tata brands, and features like complimentary lounge access and IHCL membership, ensuring a rewarding experience for its growing community.