Tata Motors, has introduced ‘Anubhav,’ showroom on wheels, a door step car buying experience for the rural customers. In line with its rural marketing strategy, this initiative will help increase reach in Tehsils and Talukas, which have high potential in terms of rural population, and economy. A total of 103 mobile showroomsare being deployed across the country, to enhance the Tata Motors brand awareness in rural India.
These mobile showrooms will help existing dealerships to offera doorstep sales experience to customersand assist them with information about the New Forever range of cars& SUVs, accessories, avail finance schemes, book a test driveand evaluate existing cars for exchange. Speaking on the occasion, Mr. RajanAmba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles Ltd. said,“Rural India sales contributes around 40% to the total passenger vehicles sold in India and with this concept we are confident of expanding our reach, and increasing our customer base in these markets.” These mobile showrooms will be operated by dealerships under Tata Motors’supervision and guidance. All the dealerships will define monthly routes for these vans on which they will ply and cover the targeted village or tehsil. These mobile showrooms come equipped with GPS trackers to monitor the movement for better utilisation.