India’s leading automotive brand Tata Motors has announced the addition of 160 new service workshops for passenger vehicles in FY 21-22 to reach a total of 705 operational workshops as on 1st April 2022. This expansion has helped increase the service coverage across 485 cities increasing 30% growth in serviced cars over FY21.
The Company has introduced EzServe–a unique customer friendly two wheeler based service concept that aims to provide a safe service experience to customers at their doorstep. It offers numerous benefits to the customer. It will be a medium for Tata Motors to increase customer retention and foster customer delight. Every EzServe unit comes with an elaborate kit containing 3 utility boxes mounted on the bike’s rear.
These boxes are packed with spare parts, a vacuum cleaner, a jack & jack stand and several hand tools. Tata Motors will also ensure that the senior technicians who will be providing the service are well-groomed and carry proper ID cards. The Company has digitized the process of registering repair orders at workshops. The enhancement in network reach & the introduction of initiatives like EzServe will prove pivotal in further enhancing factors like customer retention and brand awareness.
The Head of Customer Care, Domestic and International Business at Tata Motors Passenger Vehicles Ltd Mr. Dimple Mehta said, “We are confident that this concept will create a better relationship and engagement with our customers and help us in attaining more consumer loyalty.”