Tata Motors Samaj Vikas Kendra (SVK) is helping women in rural India master the skill of ‘Chikankari’ and organizes into groups for successful business ventures. Over 150 women have been engaged in SHGs and credit and thrift activities, mobilizing a remarkable Rs.25 lakhs over the past 16 years, demonstrating the transformative impact of the Tata Motors Samaj Vikas Kendra on women’s economic independence.
Tata Motors SVK began work on this project in 2007 wherein they worked on a two prong strategy, to revive the handicraft also linking it to social economic development of women. SVK established a training center for 15 villages’ women to equip them with necessary skills and market trends. In 2011, the SHG Federation program expanded to include new skills like jute bag, candle, herbal Gulal, cloth bags, and artificial jewellery production.
Tata Motors supports women in Uttar Pradesh through welfare schemes, enhancing skills and income generation. They foster social change, breaking societal barriers for gender equality. Mr. Vinod Kulkarni, CSR Head at Tata Motors, stated, “The success of the programme showcases our determination and commitment to pave way for an equitable society.”