Tata Passenger Electric Mobility Ltd. (TPEM), a subsidiary of Tata Motors Ltd., has embarked on a mission to make the transition to electric vehicles (EVs) seamless with the launch of its #EasyToEV campaign. The initiative aims to dispel common misconceptions surrounding EVs and encourage wider adoption among Indian consumers.
The #EasyToEV campaign, unveiled during the Tata IPL 2024, builds upon the success of Tata.ev’s previous ‘go.ev’ series and is designed to educate and empower potential EV buyers. Through a series of engaging videos, Tata.ev addresses prevalent myths such as concerns about charging time, battery life, and affordability, among others.One of the key messages conveyed is the affordability of EV ownership. Contrary to popular belief, Tata.ev reveals that EVs offer significant savings over traditional petrol-powered vehicles, with potential savings of over 4.2 lakh rupees over a span of five years. Additionally, the campaign highlights the growing infrastructure supporting EVs in India, with over 12,000 public charging stations currently in operation across the country.
By leveraging storytelling and relatable content, Tata.ev aims to break down barriers and foster confidence among prospective buyers. The campaign underscores Tata.ev’s commitment to community, technology, and sustainability, aligning with its core values.The #EasyToEV campaign comes at a pivotal moment for Tata.ev, as the EV segment in India experiences rapid growth, with a staggering 90% year-on-year increase in FY24. With this initiative, Tata.ev seeks to capitalize on the burgeoning demand for sustainable mobility solutions and drive widespread adoption of EVs across the nation.