As summer temperatures rise across the country, Tata Coffee Gold has introduced its premium freeze-dried coffee range aimed at bringing café-style coffee experiences into homes. The company highlighted that the range is designed for both hot and cold coffee preparations, offering consumers a variety of flavours for everyday indulgence during the summer season.
The range includes five variants — Original, Vanilla, Hazelnut, Brownie and Tiramisu — each positioned to cater to different consumer preferences. The Original variant offers a rich and full-bodied coffee taste with a strong aroma, while Vanilla focuses on smooth and mellow flavours suitable for creamy lattes and iced coffees. Hazelnut delivers a nutty café-style flavour profile, while the Brownie variant is aimed at consumers looking for dessert-style coffee experiences. The Tiramisu flavour, inspired by the classic Italian dessert, combines creamy and cocoa-like notes for a more indulgent blend.
The company said its freeze-dried technology helps preserve aroma and flavour, allowing consumers to recreate café-style beverages at home with convenience.
In Guwahati, premium instant coffee consumption has been witnessing gradual growth, particularly among young consumers and working professionals seeking convenient beverage options. Retailers in Guwahati said flavoured coffee variants and café-inspired products are increasingly gaining traction as demand rises for affordable at-home indulgence products during the summer months.
