Tata AIA Life Insurance Co. Ltd., a leading life insurance company in India, today announced the launch of ShubhMaha Life, a Non-Linked, Participating Whole Life Savings Plan designed to meet financial needs across all stages of life. The plan offers high life cover during peak earning years, reduced cover during retirement, tax-free retirement income, and long-term critical illness protection.
Kamal Bhardwaj, Chief Bancassurance Officer, Tata AIA Life Insurance, said, “ShubhMaha Life is tailored to grow with individuals—providing strong protection when responsibilities are highest, ensuring financial independence in retirement, and covering critical health needs. This launch underscores our commitment to delivering holistic solutions that empower customers at every stage of life.”
The plan is available in four packages—Gold, Plus, Gold Health, and Plus Health—with flexible payout options, including Retirement Income, Deferred Income, and Lump Sum structures. Policyholders also gain access to Tata AIA Health Buddy, providing preventive health check-ups, teleconsultations, and lifestyle management programs. Special discounts are offered to women, existing Tata AIA customers, and Tata Group employees.
Local advisors report strong interest among professionals and middle-income families seeking integrated financial solutions. Many are evaluating customized payout structures and long-term protection options, indicating an increasing awareness of comprehensive insurance solutions in the region. With ShubhMaha Life, Tata AIA continues to position itself as a trusted partner in financial security, wealth growth, and wellbeing.