Tata AIA Life Insurance has unveiled “Tata AIA Health Buddy”, India’s first 24×7 virtual health and wellness companion from a life insurer, aimed at combining continuous healthcare with insurance protection. Alongside, the company also announced the launch of Tata AIA Health SIP, a unique health insurance plan integrating long-term protection with wealth creation. The Health Buddy comes with a friendly mascot to symbolize care and trust. Available on the Tata AIA Life Insurance app, it offers preventive check-ups, 24×7 doctor consultations across 24 specialties, vaccinations, women’s care, dental consultations, discounts on lab tests and medicines, fitness and diet sessions, and support for critical illness cases.
“Tata AIA Health Buddy ensures consumers are supported not just in crises, but in living healthier, more secure lives every day,” said Sujeet Kothare, Chief of Products, Marketing, Corporate Communications & Business Mid Office, Tata AIA Life Insurance. The newly launched Tata AIA Health SIP further strengthens this offering with no premium allocation charges, maturity boosters, tax-free withdrawals for health expenses from the 6th year, and critical illness cover with locked premiums for up to 30 years. Two variants—Health SIP Plus and Health SIP Plus Pro—provide additional disability and terminal illness protection.
In Guwahati, where healthcare costs are steadily rising, the launch is expected to resonate strongly with families seeking reliable and affordable medical support. The integration of preventive care with financial planning could significantly influence urban middle-class households and working professionals in the city’s expanding insurance market.