Tata AIA Life Insurance Co. Ltd. (Tata AIA) has launched Shubh Family Protect, a unique term plan offering both an immediate lump-sum payout and a flexible monthly income for up to 30 years. The plan is designed to provide comprehensive financial protection, helping families manage both short-term emergencies and long-term needs. Commenting on the launch, Amit Dave, Chief Distribution Officer – Proprietary Business and Allied Channels, Tata AIA Life Insurance, said, “At Tata AIA, we believe in providing more than just financial protection—we believe in making sure that families are supported through every stage of life. Shubh Family Protect is our way of ensuring that families have the financial security they need, with the flexibility they deserve. The 0% GST makes it even more accessible, making the product a powerful tool for those who want to secure their family’s future without the burden of additional costs.”
A Product Designed for Real-Life Needs
In the event of a sudden loss of a loved one, the emotional devastation is immeasurable, and the financial burden that follows can feel just as overwhelming. Often, families are left with a large lump-sum payout, which, while helpful, can be difficult to manage—especially at a time when clarity and stability are needed most. Shubh Family Protect by Tata AIA understands this challenge and offers a thoughtful solution. Rather than leaving families to navigate a single, large payout, the plan combines the benefit of a lump-sum amount with the security of a steady monthly income—a lifeline for those left behind.
The plan covers multiple nominees, offers terminal illness protection, and provides flexible payout options including fixed or rising monthly income. It ensures immediate relief through lump-sum payouts while providing a steady long-term income to help families maintain financial stability. In Guwahati, local insurance distributors and financial advisors have reported increasing interest in Shubh Family Protect. Families are seeking plans that combine immediate financial relief with long-term stability, reflecting a rising awareness of innovative life insurance solutions in Northeast India.