In a significant push to strengthen India’s financial advisory landscape, Tata AIA Life Insurance has partnered with CNBC-TV18 to highlight the growing importance of trusted and responsible financial advice. The initiative comes at a time when India is witnessing rapid economic expansion, rising aspirations, and increasing need for structured financial security.
The government’s move to exempt GST on life insurance has elevated the sector to the ‘essential category,’ making protection solutions more accessible to families nationwide. Tata AIA, one of India’s leading protection providers, aims to harness this momentum by empowering its 1.5 lakh advisors with advanced tools and propositions. A key highlight of the announcement is the launch of Tata AIA AURA, an exclusive platform celebrating advisor-entrepreneurs who demonstrate trust, consistency, and a consumer-first approach. “With AURA, we want to recognize the entrepreneurial spirit of our advisors and inspire the next generation,” said VenkyIyer, MD & CEO, Tata AIA Life Insurance.
In Guwahati, financial advisors say the GST exemption and increased visibility through national platforms will boost consumer confidence, especially as the city’s growing middle-income population seeks secure long-term planning amid rising economic opportunities. Under the partnership, impactful advisor stories will be showcased across CNBC-TV18, CNBC-AWAAZ, Moneycontrol and digital platforms, reinforcing the critical role of advisors in shaping a financially secure India.