Tata AIA Life Insurance has launched Tata AIA AURA, a platform designed to transform life insurance advisory into a full-fledged entrepreneurial career, as the sector witnesses a growing influx of young professionals. The move comes at a time when India has over 31.5 lakh life insurance advisors, yet life insurance penetration stands at just 3.7% of GDP in FY24, indicating vast untapped potential.
Tata AIA AURA seeks to empower advisors with digital tools, structured training, mentorship, and strategic guidance, enabling them to operate as independent business owners rather than transactional intermediaries. The initiative aligns with the national vision of achieving “Insurance for All by 2047”, with a focus on expanding awareness and coverage, especially in underserved regions.
Amit Dave, Head of Advisor Distribution at Tata AIA, said the company views advisors as entrepreneurs who build long-term relationships and secure financial futures. He noted that AURA is designed to help advisors scale sustainably while prioritising consumer needs. The sector has also received a boost with the introduction of 0% GST on life insurance, making policies more affordable and strengthening the profession’s appeal. Tata AIA currently has over 1.5 lakh advisors and reported a 99.4% claim settlement ratio in FY25, reinforcing its leadership position.