Serial entrepreneur Tanooraa Swetha Menon has partnered with wellness icon and fitness champion Suniel Shetty to launch AgeWell—India’s first complete wellness ecosystem designed specifically for adults over 40, combining anti-aging products, healthy aging solutions, and longevity-focused community platforms. AgeWell marks not just a product launch but the start of a national health movement built on the lived experiences of co-founders Tanooraa Swetha Menon, Mitlaj, and Shahin Farzeen—who witnessed the unique needs, missed opportunities, and gaps in Indian eldercare and built an integrated ecosystem to address them for every family. AgeWell transforms aging from decline to celebration through an integrated approach combining science-backed nutraceuticals, digital wellness community platforms, preventive health solutions, and purpose-built senior living spaces.“AgeWell is my answer: a movement that celebrates strength, supports change, and turns prevention, community, and clarity into our greatest tools for living well,” said Tanooraa Swetha Menon, Founder, AgeWell.
Suniel Shetty, AgeWell’s Brand Ambassador and Mentor, says, “I’ve always believed that aging well means living well—with intention, strength, and joy. Through AgeWell, every Indian above forty can pursue this same wellness journey.” Hero products include: AgeWell DAWN, Harmoni, Aura, Tandem, Eterna, Torq, and Sugarcalm. Launch Strategy: AgeWell will debut through flagship wellness experience studios in Kochi, Mumbai, Bengaluru, Hyderabad, and the Maldives, alongside 30 premium partner touchpoints and digital e-commerce presence on Amazon, Flipkart, and Qcom. Member of Parliament Hibi Eden inaugurated AgeWell’s corporate headquarters in Athani, near Kochi International Airport.
“We’re not just launching a wellness brand, but a confident new era for India’s millions over forty,” said Mitlaj, Co-founder, AgeWell. “AgeWell is my commitment to building something different—where aging is finally treated as the advantage it should be,” said Shahin Farzeen, Co-founder. All health products maintain FSSAI and AYUSH compliance with sustainable sourcing, recycled packaging, and transparent labeling standards. For more information, visit www.agewellglobal.in.