Tanishq, the jewellery retail brand from the House of Tata, has unveiled Adhyantara, a new jewellery collection inspired by the beauty of the cosmos, ahead of Dhanteras. Featuring actress Triptii Dimri, the collection celebrates the multifaceted identity of the modern Indian woman through contemporary designs rooted in Indian craftsmanship.
Launched on October 12, the collection comprises more than 100 designs across four categories: Glass Kundan, plain jewellery with stones, plain gold and uncut diamonds. The range includes necklace sets, bangles, finger rings and mangalsutras in 18-carat and 22-carat gold, with individual designs ranging from 30 to 120 grams.
The collection incorporates sculptural 3D forms, patented 3D Glass Kundan, hand-carved stones, enamel techniques and gemstones such as fire opals and sunstones. Select pieces feature modular 3-in-1, 4-in-1 and 5-in-1 designs.
Tanishq Chief Marketing Officer Pelki Tshering said the collection translates celestial beauty into contemporary jewellery, combining traditional craftsmanship with modern design. Head of Design Garima Maheshwari highlighted the precision and artistry behind the collection.
In Guwahati, the launch comes ahead of the festive gold-buying season, when Dhanteras traditionally drives demand for jewellery. The collection’s varied designs and modular pieces could appeal to consumers seeking contemporary festive purchases and gifting options.
Tanishq is also offering a flat ₹301 discount per gram on gold jewellery, up to 20% off on making charges and diamond value, and zero deduction on eligible old-gold exchanges of 18-carat purity and above, subject to the offer’s terms and conditions.