Tractors and Farm Equipment Limited (TAFE) has achieved a significant legal victory in its ongoing dispute over the ownership rights of the Massey Ferguson brand. The Hon’ble Madras High Court granted TAFE an interim injunction against AGCO’s subsidiary, Massey Ferguson Corporation, affirming that the Massey Ferguson trademarks are distinctively owned by TAFE in India. The court order, issued on October 17, 2024, restrains AGCO from interfering with TAFE’s exclusive use of the Massey Ferguson brands pending the suit’s resolution.
TAFE, one of the largest tractor manufacturers globally, sells over 180,000 tractors annually, earning customer trust through quality and low operating costs. The company’s extensive distribution network of over 2,000 dealers supports its iconic brands, including Massey Ferguson and Eicher Tractors, with a notable presence in Kolkata. The city, a vital agricultural hub, is expected to witness a boost in TAFE’s sales and brand loyalty as it solidifies its ownership of the Massey Ferguson trademarks.
TAFE’s commitment to quality is evident, having received numerous accolades, including awards for its tractors at the Indian Tractor of the Year (ITOTY) 2024. As the legal proceedings continue, TAFE’s focus on innovation and quality remains central to its strategy.