Tractors and Farm Equipment Limited has announced the launch of Season 3 of the ‘MASSEY DYNASTAR Contest 2026 – #SabseBadeAllrounder Ki Talaash’, expanding its national search for innovative ideas that can transform agriculture and rural enterprises across India. Building on the success of the previous two editions, the third season has been positioned as the biggest yet, inviting farmers, entrepreneurs, students, startups, academicians and rural innovators to showcase original, practical ideas using Massey Ferguson tractors. This season widens its scope by allowing innovations powered by any Massey Ferguson tractor across agriculture, allied activities and rural businesses.
Shortlisted participants will gain national recognition and an opportunity to present their concepts before an expert jury comprising industry specialists and senior leaders from TAFE. The winner will receive a Massey Ferguson 254 DYNASMART tractor, valued at approximately ₹8.2 lakh, along with additional cash rewards. Participants can submit entries online in video or text format, in English or any Indian regional language. Submissions must demonstrate feasible applications that enhance farming practices, create business opportunities, or drive social and economic impact. The contest is open to Indian citizens above 18 years, with finalists presenting their ideas at a Grand Finale event.
The initiatives like MASSEY DYNASTAR are increasingly relevant for the Northeast, where mechanisation, smallholder innovation and agri-based entrepreneurship are gaining momentum. Dealers and agri-input stakeholders in Guwahati expect the contest to encourage local innovators to adapt tractor-led solutions suited to regional crops, terrain and emerging rural enterprises. Registrations and detailed terms are available on the official Massey Ferguson India website.