Symphony Ltd has entered the water heating solutions market with the launch of its AI-powered Symphony Spa geysers, designed to combat hair fall and skin irritation caused by hard water. The company introduced a pioneering 9-layer PuroPod Technology that softens hard water by filtering out harmful chemicals and sediments.The new range includes three models—Symphony Spa, Symphony Sauna, and Symphony Soul—available in 10-litre, 15-litre, and 25-litre capacities. With a five-star rating, the geysers feature a heavy-duty heating element, Titanium Pro Coating for durability, and a Magnesium Rod for extended lifespan. The Symphony Spa model integrates SmartBath technology, making it India’s first AI-powered water heater, featuring a splash-proof wireless controller with gesture control, child-safe mode, and time-temperature settings.
Commenting on the launch, Achal Bakeri, Chairman and Managing Director of Symphony Ltd, said, “Guided by our ‘Thinking of Tomorrow’ philosophy, we developed this unique geyser after understanding consumer concerns about hard water. Our advanced filtration and AI-enabled features ensure a smarter, safer, and more luxurious bathing experience.” Symphony Ltd has rolled out the new range nationally through e-commerce, D2C platforms, and modern trade channels in select states, with plans for further expansion. A high-impact marketing campaign, including social media promotions, live cinema ads, and a TV commercial, emphasizes the health benefits of soft water, addressing issues like chlorine-induced skin irritation and hair damage.
The launch of Symphony’s innovative geysers is expected to gain traction in Kolkata, known for its rising demand for modern home appliances. With increasing consumer awareness of water quality issues, the city’s growing middle-class population is likely to embrace AI-powered solutions that enhance daily comfort. Retailers in Kolkata anticipate strong sales, driven by the product’s unique technology and Symphony’s brand trust. Established in 1988, Symphony Ltd is a global leader in air-cooling solutions, operating in over 60 countries. With over 25 million air coolers sold worldwide and a robust portfolio of patents, trademarks, and registered designs, the company continues to expand its innovation footprint in home appliances.