Multivitamin supplement brand Supradyn, from Bayer’s Consumer Health Division in India has partners with NDTV, to tackle micronutrient deficiency aligning with Bayer’s overarching mission of ‘Health for All, Hunger for None.’ The groundbreaking initiative ‘One Nation 100% Nutrition’ is aimed at raising awareness about the significance of complete nutrition and empowering individuals to take control of their health.
The centerpiece of this initiative is the #SupradynHealthPledge, a 28-day commitment to achieving optimal nutrition through a combination of healthy eating and daily supplementation. Supradyn encourages individuals to embark on this transformative journey towards 100% full living, reinforcing the belief that good health is the foundation for a fulfilling life. Sandeep Verma, Country Head, India, Bayer Consumer Health Division said, “We believe that by encouraging people to adopt a holistic approach to nutrition, we can contribute towards moving every single Indian towards the goal of 100% nutrition”.
The campaign encourages personal commitment and invites participants to a panel discussion on the campaign website, featuring experts and influencers, discussing nutrition nuances and practical tips for a healthier lifestyle. The platform provides information on the campaign, nutrition tips, and micronutrients’ importance in overall well-being.