super.money takes off with ‘FLIGHTS’; bets big on Gen Z travel surge via UPI

UPI-first platform super.money has launched ‘FLIGHTS’—a travel booking feature tailored for Gen Z users. Partnering with Cleartrip, the company now allows users to book domestic flights using UPI and earn an additional 5% reward on top of existing offers, making it one of the most rewarding flight-booking platforms in India.

The launch reflects super.money’s ambition to transform UPI from a basic payment tool into a value-driven commerce experience. By removing the need for credit cards while maintaining benefits, the app directly caters to Gen Z’s preference for instant, debt-free, and digital transactions. According to Cleartrip, Gen Z travellers now lead in UPI usage, conducting 10% more transactions than any other age group. Their growing inclination towards solo travel, comfort, and convenience aligns with this feature’s reward-rich offering.

In Guwahati, where younger travellers are increasingly opting for weekend getaways and budget-friendly flights, super.money’s entry into travel is expected to resonate strongly. Travel agents report a rise in UPI-based bookings, and this integration is likely to further boost digital travel adoption in the Northeast. With UPI accounting for 85% of India’s digital transactions, FLIGHTS positions super.money as a pioneer in reshaping how India travels and pays.