In a groundbreaking move, super.money has partnered with Utkarsh Small Finance Bank to launch the world’s first universal co-branded credit card, superCard, featuring UPI integration. This innovative card, introduced at the Global Fintech Fest 2024, merges UPI functionality with a secured credit card on the RuPay network, offering credit limits ranging from Rs 90 to Rs 9 lakh.
Designed to cater to a broad spectrum of customers, superCard allows users to secure a credit card with a deposit as low as Rs 100, which earns attractive interest. This approach not only provides an accessible entry point into the credit ecosystem but also enhances users’ credit profiles while growing their deposited funds.The superCard comes with a suite of rewards, including lifetime access to superUPI, discounts on Myntra (5%), Cleartrip (3%), and Flipkart (2%), along with 0.5% cashback on eligible transactions. This seamless rewards program ensures immediate financial benefits with every purchase.
In Guwahati, the introduction of superCard is expected to enhance local consumer engagement by offering a flexible and inclusive credit option. The card’s UPI integration aligns with the growing trend of digital payments in the region, promising a boost in credit card adoption.Mr. Govind Singh, MD & CEO of Utkarsh Small Finance Bank, highlighted the partnership’s goal of expanding market access and financial inclusion. Prakash Sikaria, Founder & CEO of super.money, emphasized the card’s role in democratizing credit access and paving the way for financial inclusion.