ITC Ltd.’s Sunrise Spices has launched HaahSalkumura Masala in Assam, a unique blend of spices to recreate the authentic flavors of duck curry. It is an easy-to-use blend that uses a distinctive spice combination to make the dish more enjoyable. Being one of Assam’s most loved delicacies, duck curry is often made and served on special occasions and requires a unique blend of spices to recreatethe taste and bring out the authentic flavours.
Sunrise HaahSalkumura is a dish prepared with a complex set of spices to bring out the unique flavour of duck meat. Sunrise has recreated the spices and its aromas in one single masala blend, making the process of cooking this dish quick and easy. This is a market first in the branded segment. Sunrises’ HaahSalkumuradish Masala has been launched in Assam at an affordable price of Rs. 10. The brand has released a TVC to showcase the significance of the dish.
The TVC shows the protagonist reminiscing his childhood as he smells the aromatic flavours of the dish, reminding him of his mother’s preparation. The masala recreates nostalgic flavours that are sure to transport one back to their most fond memories. Piyush Mishra, Business Head, Sunrise Spices, ITC Ltd., said “We are hopeful that our new offering, will create joy in the hearts, homes, and kitchens of Assamese people.”