PepsiCo India’s Sting® has unveiled a new TVC featuring brand ambassador and superstar Akshay Kumar as an extension of the brand’s ‘Energy Bole Toh Sting®’ mantra to entertain consumers. Sting® and Akshay Kumar together are all set to expand the brand’s footprint across the country, engage the youth and encourage audiences to maximize each moment of their lives with can-do energy.
The new Sting® TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. The TVC encourages consumers to electrify their moment with the refreshing taste of Sting®. Sting® is available in small single serve packs in 200ml and 250ml and multi serve pack of 500 ml across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms. Speaking about the launch of Sting’s new campaign, Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India said, “We are thrilled to unveil our first-ever TVC campaign with superstar Akshay Kumar. The film is an interesting and fun take on electrifying moments with the help of Sting’s can-do attitude, and we are confident that it will resonate strongly with our younger consumers across the country.”