A limited-edition gaming pack has been launched by Allied Blenders and Distillers Private Limited (ABD) for its premium offering – Sterling Reserve Blend 7. The all-new pack is a first of its kind that is designed to bring alive a unique board game experience through an innovative interface. The limited-edition will be available in the 750ml size. Customers can select from three different board game options – Ludo, Jungle Safari and Treasure Island. Sterling Reserve B7 Gaming Pack is part of a series of innovative initiatives that ABD has effectively devised as part of its transformational journey to deliver path-breaking marketing interventions.
After winning for Best New Marketing Campaign at The Spirits Business Awards 2020, Sterling Reserve is staying true to its core philosophy of ‘Chase the Next’. The limited-edition gaming pack is designed to add an element of fun and entertainment to every celebration. Sterling Reserve Blend 7 has gone one step ahead and included a QR code that can be scanned to access the Sterling Reserve Gaming Project – an interactive platform of online games. Through this unique platform, the brand has extended the limited edition’s concept to tap into a growing interest area of mobile gaming.
