ITC’s Sunfeast Wowzers has roped in Bollywood superstar Shah Rukh Khan as its brand endorser, aiming to deepen consumer engagement with a fresh burst of charm and indulgence. The cracker brand, known for its bold cheesy flavor and unique 14-layer crispy texture, is redefining the snacking experience with a promise of “Wow” in every bite. The campaign, featuring a vibrant TVC conceptualized by Ogilvy and launched across digital platforms, showcases Shah Rukh Khan’s signature charisma under the tagline, “Iske Har Bite Mein Hai Wow!” The actor’s association is set to enhance brand recall and position Sunfeast Wowzers as a top pick for indulgent snackers.
Commenting on the partnership, Ali Harris Shere, COO of ITC’s Biscuits and Cakes Cluster, said, “Sunfeast Wowzers blends indulgent cheese with irresistible crunch—qualities that resonate perfectly with SRK’s persona.”
Guwahati, a growing hub for premium FMCG products, has shown enthusiastic early response to the new campaign. Local distributors report a sharp rise in inquiries, particularly among younger consumers drawn by SRK’s universal appeal and the product’s unique snacking profile. Sunfeast Wowzers is now available in Cheese Crème and Lemon Crème enrobed cracker variants across retail and quick-commerce platforms.