Sprite, India’s popular lemon and lime-flavored beverage, is launching a new campaign called ‘Joke in a Bottle’, aiming to strengthen its ‘Scan Karo, Joke Suno, Thand Rakho!’ campaign, and deliver comedic content that is expected to leave audiences laughing. Sprite is one of the coolest brands, making it a natural fit to own the humour space and provide a refreshing escape. With a simple scan of a bottle youngsters can unravel jokes across 9+ regional languages on relatable topics such as exams, college, relationships, food and much more.
Sprite has partnered with Kommune to create a ‘Joke in a Bottle’ campaign, featuring India’s top 14 comedians along with one of the country’s biggest entertainers Kapil Sharma. The pan-India and regional initiative will feature over 500 jokes in nine languages, available to consumers through a QR code scan on their WhatsApp.
The campaign promises an unparalleled experience of laughter, with the jokes crafted in nine languages. The campaign aims to dominate the comedy landscape and provide a unique and entertaining experience for consumers. Tish Condeno, Senior category director, sparkling flavours, Coca-Cola India and South-West Asia, said, “We are thrilled to bring back Sprite’s Joke in a Bottle campaign, following the outstanding response from last year.”
