Sprite, the lemon and lime-flavored beverage from the Coca-Cola Company encourages cricket fans to keep their cool during intense moments of matches through a series of brand films on ‘ThandRakh.’ With the ongoing ICC Men’s Cricket World Cup, the natural impulse to become caught up in the intensity of the game’s heated moments is inevitable. However, Sprite comes to the rescue as the ultimate refreshment to help fans stay cool and composed when the pressure is high.
Sprite is launching an Out-Of-Home (OOH) advertising campaign during the India vs. Pakistan cricket match, promoting ‘ThandRakh’. The digital billboard in Ahmedabad city and Narendra Modi Stadium displays a temperature rise based on the game’s intensity, adjusting in real-time based on stadium decibel levels.
Tish Condeno, Senior Category Director, Sparkling Flavors (India and Southwest Asia) Coca-Cola India, expressed her enthusiasm for the campaign, saying, “We are thrilled to provide a cool respite for those impulsive, high-pressure moments that define the essence of the tournament.”