SOTC Travel has unveiled a new campaign featuring six films in key regional languages to mark its 75th anniversary. Emphasizing its positioning, “No one understands the Indian Traveller better than SOTC,” the campaign celebrates India’s cultural richness and aims to connect with modern Indian travelers through compelling narratives.
The Bengali film highlights a family balancing passions: the father’s love for football with dreams of visiting iconic UK stadiums and the mother’s desire to explore top tourist destinations. Together, they turn to SOTC as their trusted travel partner, echoing the brand’s reputation as India’s favorite.With targeted regional holiday offerings, SOTC caters to specific preferences in key markets, leveraging AI to simplify travel planning. These innovations enable travelers to customize itineraries, access tailored recommendations, and manage budgets effortlessly.
S.D. Nandakumar, President and Country Head, Holidays and Corporate Tours at SOTC Travel, remarked, “Our campaign reflects our deep understanding of Indian travelers and their regional passions. West Bengal remains a critical market for us, inspiring holidays that resonate with cultural pride.” Kolkata, being a hub of passionate travelers, particularly resonates with SOTC’s Bengal film. The city’s love for football and global exploration aligns seamlessly with the campaign’s message, ensuring SOTC remains a top choice for Kolkatans planning memorable journeys.