Sony India has launched its biggest-ever television, the 249 cm (98-inch) BRAVIA 5 mini-LED, promising a premium “Cinema is Coming Home” experience. Priced at ₹6,49,990, the model (K-98XR55A) is available from July 23 onwards, with launch offers including a ₹25,000 cashback on select cards and a fixed EMI option of ₹19,995. The BRAVIA 5 features Sony’s Advanced AI Processor XR and XR Backlight Master Drive, enhancing realism with brighter highlights, deeper blacks, and immersive textures. Dolby Vision and Atmos further enrich the viewing and sound experience, transforming homes into private theatres.
With Studio Calibrated Mode, Netflix Adaptive Calibrated Mode, and a new Prime Video Calibrated Mode, the TV aligns with the creator’s vision for both films and live sports. Sony Pictures Core also grants access to a rich catalog of 4K Blu-ray-quality content, including IMAX Enhanced titles.
In Guwahati, the premium segment of the television market is witnessing increasing demand from affluent consumers and high-end hospitality sectors. Retailers expect strong traction for the BRAVIA 5, with luxury-conscious buyers viewing it as an investment in a superior home entertainment upgrade. The product is available across Sony Centers, http://www.ShopatSC.com, leading outlets, and major e-commerce platforms.