Sony India launched the all-new 216 cm (85) television under its BRAVIA XR X95K Mini LED series. Powered by the Cognitive Processor XR, the TV encompasses XR Backlight Master Drive that precisely controls the latest generation Mini LED backlight for incredible brightness. The newly launched TV has an unprecedented dynamic range with incredibly dazzling lights and deep blacks, authentically delivering the creator’s true intent.
Next Gen Cognitive Processor XR thinks like a human brain providing a revolutionary experience that completely immerses viewers in their favourite content. The unique Cognitive Processor XR, on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. The BRAVIA XR Mini LED with XR Backlight Master Drive focuses light for maximum brightness almost without flare or halos around highlights. The BRAVIA CORE app which is pre-loaded, exclusively available in BRAVIA XR TVs movie service with which one can enjoy the largest collection of IMAX enhanced movies. The superfluid Google TV user interface, can be seamlessly integrated with Google TV and bring together more than 700,000 movies, shows, live TV and more from apps and subscriptions and organize flawlessly.
XR-85X95K is available at Best Buy price of Rs 699,990 from 16 August onwards. This will be available across all Sony Centers, major electronic stores and e-commerce portals in India.