Sony has announced the launch of its new BRAVIA 3II television series in India, introducing advanced AI-powered picture processing and next-generation gaming features to its mid-premium smart TV lineup. The company said the new series is powered by Sony’s XR Processor™, designed to analyse content the way humans see and hear to deliver enhanced colour, contrast, depth and clarity. The BRAVIA 3II series comes with XR Triluminos Pro™, Dolby Vision®, Dolby Atmos®, DTS:X® and support for 4K 120Hz refresh rate aimed at improving cinematic viewing and gaming experiences. Sony said the television lineup will initially be launched in 55-inch and 65-inch variants, while larger screen sizes, including a 100-inch model, are expected between July and August this year.
The company said the smart TVs support HDMI 2.1 gaming features such as Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and Dolby Vision Gaming. The models are also integrated with Google TV, hands-free voice search, Apple AirPlay 2, HomeKit, Amazon Alexa compatibility and upcoming Google Gemini AI support through an OTA update. Sony said BRAVIA 3II televisions will be available across Sony retail stores, major electronic outlets and e-commerce platforms from May 2026. The 55-inch model has been priced at Rs 1,59,900, while the best buy price starts at Rs 99,990.
In Guwahati, retailers and electronics dealers expect strong demand for large-screen premium smart TVs ahead of the festive and cricket season. Industry observers said growing interest in home entertainment, OTT streaming and console gaming among urban consumers in Assam is likely to support sales of premium television models such as the BRAVIA 3II series.