Sony India launches Alpha 1 II full-frame camera, sets new benchmark in pro imaging

Sony India has unveiled its latest flagship camera, the Alpha™ 1 II, offering professionals a powerful combination of 50.1 MP resolution, advanced AI autofocus, and 8K video capabilities. Designed for photographers and videographers seeking speed, clarity, and precision, the camera goes on sale from June 25 at ₹5,79,990. Equipped with a stacked Exmor RS™ CMOS sensor and the BIONZ XR™ processor, the Alpha 1 II enables up to 30 fps blackout-free shooting, Real-time Recognition AF, and Pre-Capture of up to one second. It also supports 8K 30p and 4K 120p recording, enhanced by image stabilization up to 8.5 stops for crisp and dynamic footage.

Sony has also emphasized sustainability, packaging the Alpha 1 II in plastic-free, eco-friendly material made from bamboo and sugarcane pulp. In Guwahati, photography retailers and professionals have welcomed the launch, noting increased demand for high-speed, AI-enabled cameras for wildlife and sports coverage in the Northeast. “With its upgraded tracking features, this model is ideal for action-heavy assignments in Kaziranga or during Bihu festivals,” said a local retailer.

The camera will be available through Sony Centers, Alpha Flagship stores, and leading online platforms across India.