Sony India on Monday unveiled its new campaign, ‘Ab Kuch Cinematic Karte Hain’, aimed at empowering local wedding photo and video studios to bring cinematic quality to their craft. Celebrating the unsung heroes of Indian weddings, the campaign emphasizes the transition from legacy cameras to Sony’s FX30, the entry-level model in the Cinema Line, designed to offer professional features at an accessible price point.
Mukesh Srivastava, Head of Imaging Business, Sony India, said, “Weddings are more than events — they are once-in-a-lifetime stories deserving cinematic storytelling. This campaign honours tradition while inviting studios to embrace the future.” The campaign film, produced in Hindi, Malayalam, Telugu, Tamil, and Kannada, portrays the emotional connection between videographers and couples, highlighting both the challenges and pride of upgrading to modern equipment.
Wedding studios in Guwahati have welcomed the initiative, noting that the FX30 has simplified shoots while delivering cinematic quality that resonates with urban and semi-urban clients. Local professionals report increased bookings as couples seek more visually engaging wedding memories, signaling a shift in the city’s wedding photography and videography market toward high-quality, story-driven visuals. The campaign film is available on Sony India’s YouTube channel and Sony Alpha Community page, with Sony cameras accessible at authorised outlets, Sony Centers, e-commerce platforms including Amazon and Flipkart, and www.ShopatSC.com.