Sony India announced the new BRAVIA XR X90K series powered by the Next Gen Cognitive Processor XR. Cognitive Processor XR, powered by cognitive intelligence, knows where that focal point is by dividing the screen into numerous zones. While conventional Artificial Intelligence can only detect and analyze picture elements like color, contrast and detail individually, the new processor can cross-analyze an array of elements at once, just as our brains do.
The BRAVIA X90K series is available in 189 cm, 165 cm and 140 cm. It has multiple zones of LEDs that light up independently, allowing adjusting and creating contrast. It combined with the Full-Array LED panel creates ultra-realistic picture quality. It also features IMAX enhanced movies with the highest quality Pure Stream™ 80mbps, XR sound positioning with Acoustic Multi Audio and XR Surround with 3D surround upscaling, Ambient optimization, Light sensor, Acoustic auto-calibration technology, LED XR Motion Clarity technology, XR 4K upscaling technology, XR Contrast Booster for vibrant colors and stunning contrast for supreme realism with deep blacks and intense brightness, Full Array LED panel with unique new LED structure and XR Triluminos Pro. It can detect color from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds.
It is loaded with HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate, Auto Low Latency Mode and e-ARC. HDMI 2.1 has a higher speed and added features such as 4K 120Hz, VRR and ALLM. This will be available across all Sony Centers, major electronic stores and e-commerce portals in India from 6th June, 2022 onwards.