In partnership with Unilever, OYO Hotels & Homes launched Sanitised Stays in May 2020 to beautify its sanitisation and hygiene efforts. Now, OYO launches its built-in marketing campaign – SBYE (Sanitised Before Your Eyes) with Bollywood actor and OYO asset owner, Sonu Sood as the face of its campaign. This purchaser focussed marketing campaign has long past stay throughout TV and digital systems with its first advert – ‘Pehle Spray, Fir Stay’. The thinking of the new TV and social movie offering Sonu Sood revolves round OYO’s asset proprietors and group of workers staying a step beforehand of the guests’ idea procedure and sanitising all excessive contact surfaces proper earlier than the guests. The advert relatively communicates the brand’s SBYE experience. The movie will go stay throughout offline, digital channels, accomplice network, co-OYO app, and CRM through push notifications, WhatsApp, web sites and emailers. OYO will additionally roll out IPL themed print commercials throughout a main English and Hindi print and on-line daily.
Travel is truly back, however i this new regular state of affairs customers are searching for truthful lodging and practices to ease their worries issues whilst satisfying their journey aspirations. Understanding this, OYO’s brand new campaign, Sanitised Before Your Eyes ambitions to provide its clients the ease of thought whilst reserving their stays. This is an on-request initiative through which OYO’s friends can request the hotel’s on-ground body of workers to sanitise excessive contact spots or often touched surfaces proper in the front of their eyes.
