Mumbai-based Sonari, a lingerie brand with over 50 years of legacy, is revolutionizing the industry. Founded in 1971 as a small family-owned business, it’s now a Gen Z favorite due to its bold designs, quality, and comfort. The brand focuses on inclusivity, offering a wide range of sizes and styles that celebrate diverse body types, promoting body positivity and self-confidence.
Sonari’s ‘BOOST UP Bra’ collection combines style and comfort, featuring gentle, breathable fabrics for enduring support and a natural shape. Available online and in stores. Sonari’s commitment to eco-consciousness and ethical practices aligns with the values of the younger generation.
They offer personalized shopping experiences and cater to the evolving needs of modern women. Dipesh Kubadia, Director, Sonari Lingerie said, “It’s a testament to the belief that every woman should embrace and exult in her one-of-a-kind brilliance and that she can pick from an intimate wear design for every mood.”