ITC Vivel has appointed Sonam Kapoor as a brand ambassador for their Aloe Vera Soap in India. Kapoor, known for her youthful energy and youthful appearance, will star in the latest TVC, showcasing the brand’s commitment to providing consumers with soft and well-nourished skin.
The campaign, designed by Brand David, is set against a fresh backdrop, highlighting the product’s star ingredient, the bounteous Aloe Vera. The film highlights the gentle and nurturing properties of the Soap, making it suitable for individuals of all ages.
ITC Limited’s Chief Executive, Sameer Satpathy, expressed excitement about Kapoor’s role as a brand ambassador, stating that she brings a new freshness and energy to the brand and complements the ethos of nourishing and nurturing skin. Kapoor expressed her enthusiasm for representing Vivel, believing that taking care of one’s skin can lead to more comfortable and radiant skin.