Soch, India’s renowned ethnic wear brand, has officially opened its first-ever store in Guwahati, marking a significant milestone in its expansion into Assam. Located at GS Road, the new 1150 square foot store offers an immersive shopping experience, showcasing the brand’s exclusive Festive and Wedding wardrobe collections. These collections blend contemporary elegance with traditional craftsmanship, catering to the fashion-forward tastes of women across India.
The launch of Soch’s Guwahati store is part of its strategy to expand its footprint across the northeastern region, following its widespread success in other parts of India. “Soch’s strong foundation of customer trust and a wide range of exquisite ethnic wear positions us well to expand into the promising Guwahati market,” said Vinay Chatlani, CEO and Co-founder of Soch Apparels Pvt Ltd.
The store offers a variety of ethnic wear, including sarees, lehengas, kurtas, kaftans, and fusion wear. It reflects Soch’s commitment to providing quality and style, further enhancing its presence in over 70 cities across India. Guwahati’s growing fashion-conscious audience presents a promising opportunity for Soch. The city, known for its rich cultural heritage, offers an ideal location to introduce the brand’s exclusive collections, making it a new favorite shopping destination in Assam.