India’s favorite women’s ethnic wear brand Soch has opened doors to its first store in Durgapur, West Bengal located at Raj Sammilonee mall which is spread across a spacious 1000 sq ft housing Soch’s latest collections. The collection at the store is diverse, versatile, and cutting edge and aims to bring to you the newest trends on the block.
The newly launched store will also stock must-haves never before prices as the brand’s much-awaited Red Dot Sale is live across all its outlets and online. Soch has had a retail presence in the country for nearly 16 years and the brand has 142 stores across 58 cities in the country and a strong online retail presence. Soch retails through shop-in-shops at Central and sells online on its website soch.com. It is also available across other e-commerce portals like Amazon, Myntra, Flipkart, Tata Cliq, Ajio, and Nykaa.
The Executive Director & CEO of Soch Apparels Vinay Chatlani said, “This is our third store in West Bengal and we look forward to welcoming our customers to the new store and providing a wide range of beautiful ethnic wear at reasonable prices while providing everyone with an impeccable brand experience at Soch.”